A job too big for a surrogate
Ruth Marcus has a tough but crisp piece today about Mitt Romney's comments about his wife Ann — widely seen as one of the campaign's biggest assets — "reporting" to him about what women voters are interested in — and a declaration that there may be limits to her appeal with women voters:
Note to candidate: Women aren’t a foreign country. You don’t need an interpreter to talk to them. Even if you’re not fluent in their language, they might appreciate if you gave it a try.
As if to emphasize their candidate’s unfamiliarity with the territory of gender, the Romney campaign then released a fuzzy-wuzzy video, titled “Family” and starring, of course, Ann Romney, reminiscing over grainy film and vintage snapshots.
“I hate to say it but often I had more than five sons,” Ann recalls. “I had six sons, and he would be as mischievous and as naughty as the other boys. He’d come home and” — here Romney makes the sound of a building blowing up — “everything would just explode again.”
Somehow I doubt that Ann Romney, circa 1982, having finally managed to get her five boys under control, was all that happy about their father coming home only to “get them all riled up again.” Somehow I doubt that beleaguered moms, circa 2012, listen to her story and think, “Oh, Mitt is so much more fun than I thought.” Rather, I suspect, they wonder whether he should have been doing more to lend a hand.
Indeed, the video offers an unintentional glimpse of Ann’s own frustrations. “It was hard to maneuver,” Ann notes. “I could do okay when I had the two. Three, not so bad. Four, it got to be a little much.” On the campaign trail with her husband, Ann often talks about the old days when she would be at home dealing with her rambunctious brood and Mitt would call from the road. “His consoling words were always the same: Ann, your job is more important than mine.”
This story is supposed to buttress Mitt’s bona fides as a supportive husband, and Ann is, no doubt, a more tolerant spouse than I am. But every time I hear that patronizing line, I imagine responding, “Great. If my job is more important, then you come home and do it and I’ll check into the nice room at the Four Seasons.”...
....How many of these younger and/or better-educated women are going to identify with Ann Romney’s father-knows-best description of life in chez Romney? I understand that the candidate badly needs humanizing but, especially for general-election purposes, it would be more powerful to combine the family story with examples, assuming they exist, about Workplace Mitt promoting women or adopting family-friendly policies.
That last point by Marcus is whether Romney's personal story will appeal to working women, and those under age 44, as polling suggests her husband is struggling with those groups. She no doubt humanizes her husband, and is one of his most effective surrogates. But as Marcus notes, at a certain point, the candidate will have to bridge the gap himself.
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